Revtrax

RevTrax delivers personalized digital incentives that are redeemed in-store. They have the only personalized digital solution that distributes, measures, and optimizes digital promotional offers, providing both channel attribution and ROI impact metrics.

My role on this project: story direction • storyboarding • creative direction • music + voiceover selection/editing • animation

Problem:

RevTrax wanted to tell their brand story through video in a way that resonated with consumers.

Solution:

Because of how complicated the product could seem to someone, it made more sense to separate what they do from who they are, so I created two videos: (1) a product video (“What We Do”) that described what services they offer their clients and how it can be beneficial, and (2) a brand video (“Who We Are”) that described the company’s core values and what they believe.