LG Experience Happiness
LG wanted to focus more on social responsibility, so they launched Experience Happiness — a campaign that equips youth with teachable skills to achieve sustainable happiness.
My role on this project: script writing • music + voiceover selection and editing • animation
Problem:
LG needed video content for their campaign launch of Experience Happiness and the Six Sustainable Happiness Skills.
Solution:
The target audience were teens — one of the most stressed group of people in America when school is in session. The campaign needed a promo video to explain why LG cared about this issue and what they were trying to do to solve it.
Main Video
In addition to the main video, I animated short videos focused on each of the six happiness skills, to share on social media and promote each skill.
Happiness Skill: Human Connection
Happiness Skill: Generosity
Happiness Skill: Gratitude
Happiness Skill: Mindfulness
Happiness Skill: Purpose
Happiness Skill: Positive Outlook
To bring awareness to the campaign, I created a short promo animation that was displayed in Times Square in New York City.
Times Square Billboard Promo