Construction 101 Series

There isn’t a lot of educational video content out there about construction topics that teach people the right foundations to set them up for success.

My role on this project: story direction • creative direction • art direction • storyboarding • script writing • music + voiceover selection and editing • animation

Problem:

Procore wants to be the industry thought leader when it comes to all things related to construction, and with the lack of educational videos, there was an opportunity to fill the gap.

Solution:

Deep dive videos into beginner construction topics that provide real-world examples and recommended workflows. Sketching out the concepts and putting together a rough outline was essential to help nail down the right visuals for each scene.