CForce Water
The water within each CForce bottle originates from a sustainable, natural aquifer underneath the Lone Wolf Ranch in Navasota, TX. They strive to create a carbon neutral product in the bottling process by using BPA-free, 100% recyclable bottles.
My role on this project: creative direction • art direction • storyboarding • art creation • photography • animation • filming • editing
Problem:
Their social channels needed to communicate the purity of their water, while also showing the strong, forceful nature related to Chuck Norris, the company’s founder.
Solution:
The content I created for their social channels aimed to utilize white space, with a pop of their brand color red, to stay true to the purity of the water, but always trying to embody the Chuck Norris essence.
The Final Product
CForce: A Force of Nature
CForce: Feel the Force
